Last updated: November 2025
Company: TradeMate Systems
Website: https://trademate.systems
Contact Email: [email protected]

TradeMate (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK laws.

This Privacy Policy explains what personal data we collect, how we use it, how it is stored, and your rights regarding your information.

1. Who We Are

TradeMate provides digital services for tradespeople within the United Kingdom, including websites, SEO management, advertising, AI appointment systems, and customer communication tools.

We act as a Data Controller for our clients' information and, in some cases, as a Data Processor for customer data handled through our systems.

2. Personal Data We Collect

We may collect the following categories of information:

2.1 Information You Provide Directly

Name and contact details (email, phone number)

Business information (business name, address, trade type)

Billing and payment details (processed securely via Stripe)

Content provided for your website or marketing campaigns

Messages sent to our support team

2.2 Information We Process on Your Behalf

When you use TradeMate services, we may process your customers’ data on your behalf, including:

Names, phone numbers, and emails

Appointment information

Missed call details

Chat transcripts

AI-handled enquiries

You are responsible for ensuring your customers consent to share their data with you.

We handle such data strictly according to your instructions, making us your Data Processor for these functions.

2.3 Automatically Collected Data

When interacting with our website or platform, we may collect:

IP address

Device information

Browser details

Usage data (pages visited, actions taken, logs)

Cookies may be used (see Section 10).

3. How We Use Your Data

We use your personal data to:

Provide and maintain our services

Set up and manage your subscription

Build and deliver your website

Improve SEO and advertising performance

Handle missed calls, chat interactions, and AI booking requests

Manage appointments via app.trademate.systems

Provide support and respond to enquiries

Send service updates, billing notices, and relevant communications

Comply with legal obligations and fraud prevention

We do not sell your data to third parties.

4. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

Contractual necessity: To provide services you subscribe to

Legitimate interest: Improving our platform, analytics, and customer support

Legal obligation: Compliance with UK financial or regulatory laws

Consent: For optional marketing communications

You may withdraw consent at any time.

5. How We Store & Protect Your Data

We use industry-standard security measures, including:

Encrypted data storage

Secure cloud infrastructure

Access controls and authentication

Encrypted payment processing via Stripe

We retain your data only for as long as necessary to fulfil our services and comply with legal requirements.

6. Sharing Your Information

We may share data with trusted third parties necessary to deliver our services, such as:

Stripe (payment processing)

Go High Level (AI communication & CRM functionality)

Google (analytics, advertising tools)

Hosting providers

Subcontracted developers or technical support teams

All third parties are required to comply with UK GDPR standards and may only process data on our instructions.

We do not share or sell your data for unrelated purposes.

7. International Data Transfers

Some service providers may store data outside the UK.
Where this occurs, we ensure adequate protection via:

Standard Contractual Clauses (SCCs)

UK GDPR approved safeguards

8. Data Retention

We retain personal data:

For the duration of your subscription

Up to 6 years for financial and legal compliance

For shorter periods when data is no longer necessary

You may request deletion at any time (subject to legal requirements).

9. Your Rights Under UK GDPR

You have the following rights:

Right to access – Request a copy of your data

Right to rectification – Correct inaccurate information

Right to erasure – Request deletion of your data

Right to restrict processing

Right to data portability

Right to object to certain types of processing

Right to withdraw consent

Right to lodge a complaint with the ICO

To exercise your rights, email: [email protected]

10. Cookies

TradeMate may use cookies and similar tracking technologies to:

Analyse site usage

Improve platform performance

Provide personalised features

You may control cookies via your browser settings.

A full Cookie Policy is available upon request.

11. Third-Party Links

Our website or platform may include links to third-party websites.
We are not responsible for their privacy practices or content.

12. Children’s Data

Our services are not intended for individuals under 16.
We do not knowingly collect children’s data.

13. Changes to This Privacy Policy

We may update this policy occasionally.
You will be notified via email or dashboard updates when changes occur.

14. Contact Us

For privacy questions, data rights requests, or complaints:

Laurence — Founder & Owner
📧 [email protected]
🌐 https://trademate.systems